ACB FrameworkNeeds • Attracting and Retaining

Attracting and Retaining

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Understand new generation of workers, provide an attractive work environment, adjust due to decline in pension benefits, reach out to new candidate pools, create new branding

DOTs need to employ new strategies for attracting and retaining talent. They need to understand what motivates the new generation of workers, and have the ability to provide an attractive work environment. What worked in the past will not work in the future given the decline of pension benefits, increased competition for specialized skills, and shorter tenures of younger workers.

There is a need to reach out to new or different groups of people than those that are typically tapped for positions. New branding techniques to sell the benefits of working for a public organization are needed as well. In lieu of successful attracting and retaining strategies, DOTs may need to learn how to function effectively with fewer people.